❰❰Conversion Rate Optimisation
The ultimate word in marketing is "conversion" and it's undoubtedly the most important aspect of running a website. It encompasses everything that makes a website great. The things that make a website great among others are: quality of product, quality of content, search engine optimization, design and user experience. Websites that convert well, will definitely have all of these areas covered and will have certainly done a better job at this than their competitors.
The word conversion can be completely misunderstood as most people think of this as simply being a 'call to action' or just simply improving click through rates. Conversion rate optimisation is the method of creating an "experience" for the visitor of a website or landing page with the goal of increasing the percentage of visitors that convert into customers. This is achieved by looking into a number of of elements of the website, from design to content. When beginning the process of conversion rate optimisation there are six factors to take into consideration:
In order to optimise your conversion rates as mentioned above, there are a few basic areas to have a look at and improve:
The above facts are by no means comprehensive and what works for one website might not work for another. This is due to the fact that every website has its own message, objectives and character. Performed successfully, conversion rate optimisation can have a long-term effect on your website and its success. Conversion rate optimisation is a continual process within an ever-changing environment. The more knowledgeable you are in regards to your website the higher the chances of succeeding.