Call to Action (CTA) is another one of the buzzwords in the online marketing industry. It is a conversion tool used in parallel with your content and which can surely make a 100% difference in the conversion rates of any website when used correctly.
A call to action is a text or image, or a combination of both, which directs your visitors to click on the CTA in order to proceed further and become exposed to your products. In other words a "Call to Action" convinces your visitors to do something which will hopefully result in a monetary remuneration for the affiliate. A clear CTA is very important, as it offers the visitor clear instructions and benefits on how to proceed. On the other hand, a non-clear CTA can easily lead to confusion and reduced traffic.
The first step to making a sale is to make the visitor actually see that you are making an offer available. You want your "Call to Action" to stand out from the surrounding content and really capture the attention of your website visitors. For that to be accomplished you need to make use of the empty space around the CTA. It is extremely important to balance the amount of empty space you have around your "Call to Action" with the size of the CTA itself. It's all about proportion. You want your CTA, the empty space around it and the surrounding content to all look like they go together, even with differences in size. You may have to play around with things a bit in order to get them looking just right.
There are two main factors to consider when deciding where to place your CTA:
You can e.g. have a search box in the column and then "book here" buttons above and below a hotel description, text links integrating with the content in a relevant article and/or supplementary banners to make the opportunity to browse and book hotels clearly available to visitors.
When you are in the process of creating your "Call to Action", it is easy to get carried away and end up creating something that people will not click on. To save you time and effort, you will find below a quick checklist of the essential components for creating a quality CTA: